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HOOKED Free Audiobook Download
Nir Eyal, Ryan Hoover
Mastering User Engagement Through Effective Product Design Strategies
Information
Author: Nir Eyal, Ryan Hoover
Narrator: Brian
Format: MP3
ISBN: 9781591847786
Language: English
Publish Date: 12/25/2013
Audiobook length: 31min
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Who should listen HOOKED
The summary audiobook of "HOOKED" by Nir Eyal and Ryan Hoover is ideal for entrepreneurs, product managers, and marketers looking to understand the psychology behind user engagement and habit-forming products. It provides valuable insights for anyone interested in designing products that captivate and retain users, making it a must-listen for those in the tech industry or anyone involved in creating digital experiences. Additionally, educators and students of behavioral psychology will find it beneficial for exploring how habits are formed and maintained in the context of modern technology.
3 quotes from HOOKED
- "We are all susceptible to the pull of habit-forming products, and the key to understanding user behavior is to recognize the triggers that lead to these engagement behaviors."
- "Designing for user engagement requires a deep understanding of how habits are formed, and the loop of cue, action, reward, and investment is essential to creating compelling products."
- "The ability to build habit-forming products lies not just in solving a user’s problem but in fostering an emotional connection that keeps them coming back."
